Asus is very well known for its participation in the gaming industry with its ROG series of laptops as well as smartphones. Today, the company has collaborated with AMD to launch its new series of Zenbook for the consumers of today. This is the company’s first AMD powered laptops in the Indian market. The two products being launched are the Zenbook and Zenbook Flip.
The ZenBook 14 (UM431DA) is powered by 2nd generation Ryzen 5 3500U Mobile Processor with Radeon Vega 8 graphics. The ergo lift design at 1.39 kg is packed in a 15.9 mm case. It claims to give a 12-hour battery life and comes with a fingerprint sensor and the ZenBook Flip 14 (UM462DA) is powered by 2nd generation Ryzen 7 3700U Mobile Processor with the latest AMD Radeon Vega 10 graphics for supreme visuals on the go. It comes with an IR camera for fast and secure facial log-in, FHD IPS touch screen and a stylus pen.
The ZenBook UM431 Variant is available for sale on offline stores as well as on Amazon, Flipkart and PayTM. It comes with a price tag of Rs. 59,990. Whereas the UM462 comes with two different versions, the R5 version which costs Rs. 64,990 and the R7 version which costs Rs. 74,990
Arnold Su, Business Head, PC, Gaming & Commercial Products, Asus India, said, “It’s always a treat to collaborate with AMD. Extremely proud to announce that we are the first brand to offer such a robust line-up of AMD powered SKUs across all categories. The latest launch of AMD powered ZenBook 14 and ZenBook Flip 14 takes the thin and light, power-packed offering a notch higher.
The two laptops champion the cause of present-day creative individuals and multi-tasking professionals by offering the perfect blend of mobility with design, weight with specs, and powerful computing performance to execute a multitude of tasks.
It doesn’t end here. We also have a stupendous AMD powered gaming laptop, GA502 performing brilliantly along with the first AMD CPU powered gaming desktop ROG Strix GL10DH. We are hopeful that India’s new-age clan of creative mavericks and multitasking individuals will appreciate the latest offering.”
Speaking at the launch, Vinay Sinha, Managing Director, Sales, AMD India Private Limited said, “We have a strong relationship with ASUS and the new laptops reiterate AMD’s commitment to bring choice and great performance in the ultrathin category to consumers in India. The form factor is witnessing significant growth, especially among millennials. The on-the-move generation is looking for a device that can cater to their personal and professional digital needs, 24*7. They want enhanced security, productivity, entertainment on-the-go, multi-tasking, and long battery life at a good price point. AMD powered ASUS ZenBooks and ROG gaming systems meet these aspirations.”
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